Social Media Marketing: A Language of Memes

The article I selected describes a step-wise process to a “winning” social media strategy with an emphasis on engagement with post content. What I enjoy is how this article emphasizes attention to detail and the dedication to putting your best foot forward on online outreach. 

The Modern Guide to Social Media for Retail

A key sentence from the article above emphasizes that businesses can’t aimlessly exist on social media. To thrive, businesses need a game plan and must treat social media like any integral part of their business process. Simply put, it’s not enough to build it.

I feel the article highlights the importance of setting out with a strategy and continuing efforts to improve, overcome, and thrive. What I feel is key as to my client (heartstrings) is the idea of implementing more purposeful research, using metrics available, and engaging their target audience. I feel this would be something useful to implement further in Heartstrings so they maximize the functionality of their social pages. Currently, Facebook metrics and other tools are not used to determine post time, what content gathers best engagement, or what their predominant customer base consists of. I believe using that information to tailor their media usage to the audience and get their online viewing to turn into in-store shopping.

I like to see marketing as recruiting. Teams do not blindly reach out to a player without knowing what makes them tick. What this article especially notes is knowing what your audience likes and knowing what your competition is doing. I see value in what other small businesses in Bowling Green are doing on social media because they are executing at a high level. You can see this plainly by post engagement, the number of followers, and the amount of interaction on content they put out. Taking notes from their “playbook” would be incredibly beneficial to Heartstrings as there is a definite overlapping of target audiences.

Overall, I feel like Heartsrings has developed a great foundation up to this point. What I talked about above is how they can take it to the next level. Being a retail store who does not engage in e-commerce makes their reach limited to in-store purchases. So, their social presence needs to inspire more turnover from viewing to visiting the store for purchase.

Photo References:

https://www.cuinsight.com/three-blunders-social-media-marketing.html
https://signalfire.us/blog/mythbusting-marketing-if-you-build-it-they-will-come/