The Starbucks Siren: One in Every Port
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou said it best, and if any company had this mindset as it grew globally, it was Starbucks. A company that has long prided itself on its brand identity, focus on customer service, and promise of an inviting experience touts quite a list of achievement as an international brand. After opening its first store locally in Seattle, the company now has over 24,000 stores across more than 75 countries. So, how did they do it? Former Starbucks President and CEO Howard Schultz said, “Success is not sustainable if it is defined by how big you become. Large numbers that once captivated me – 40,000 stores – are not what matter. The only number that matters is ‘one’. One cup. One customer. One partner. One experience at a time”. Their innate focus on experience has led them into foreign markets seamlessly, while ke...
